U.S. Black Friday Deals Arrive Early as Consumers Seek Value

Black Friday deals are arriving earlier this year, as U.S. consumers continue to face persistent high prices. With inflationary pressures still weighing on shoppers, retailers are responding by offering earlier discounts in an effort to attract price-sensitive customers. When examining the data across various sectors, it’s clear that most retail categories have experienced a decline in both discount penetration (the proportion of merchandise on sale) and average discount rates. In fact, many sectors are seeing their lowest discount levels since 2016, according to a collaboration between LSEG and Centric Market Intelligence. However, two sectors stand out for offering stronger discounts
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Nov 25, 2024
posted by Jharonne Martis