ETFGI is an independent research and consultancy firm aimed at providing services to the rapidly expanding global Exchange-Traded Fund (ETF) industry and investors. The new firm is focused on providing thought leadership; publishing independent research on the industry, products, applications, competitor analysis; providing education, assistance and tools for investors on product comparison, asset allocation implementation and offering customised research. The founding partners of the firm bring a wealth of ETF implementation and capital markets experience to the venture. Deborah Fuhr, Shane Kelly and Matthew Murray were instrumental in the development of the first ETF global industry research reports and worldwide handbooks while they were at Morgan Stanley and most recently they have been responsible for the development and production of ETF reports and handbooks at BlackRock/Barclays Global Investors.