December 15, 2019

Consumer Confidence Ends Year On Steady Note

by Jharonne Martis.

“The end of the year appears to have sparked optimism about the future among consumers despite the current politico economic tension and uncertainty,” reports Chris Jackson of Ipsos. “Americans’ current confidence in the economy remains unchanged; however, as we look towards the new year, we see greater optimism particularly in our own personal financial situation.”

Jharonne Martis, Director of Consumer Research at Refinitiv, said, “ Consumers remain engaged as the holiday season progresses. Retailers are facing difficult sales comparisons from a year ago when consumer spending was robust. As a result, the Refinitiv Same Store Sales Index is looking for a healthy 2.5% SSS Q4 2019 growth vs. 4.1.% SSS in Q4 2018.”

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