January 15, 2020

Consumer Confidence Strong To Start 2020

by Jharonne Martis.

“The job market ends 2019 with missed expectations; however, the low and steady unemployment rate appears to have bolstered consumer confidence in the United States,” reports Chris Jackson of Ipsos. “Americans’ current confidence in the economy improves in the first month of the year through a greater sense of job security, as well as renewed optimism in the strength of our personal finances.”

Jharonne Martis, Director of Consumer Research at Refinitiv, said, “January marks the last month of the retailers’ fourth quarter earnings cycle. As the quarter comes to a close, the Refinitiv Same Store Sales Index is looking for a 2.4% SSS Q4 2019 growth vs. 4.1.% SSS in Q4 2018. This suggests that consumer spending was healthy during the holiday season, and bodes well going into 2020.”

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