July 2021 marked the sixteenth consecutive month with inflows into ETFs after the outflows caused by the outbreak of the COVID-19 pandemic in March 2020. These inflows occurred in a positive but somewhat volatile market environment in which investor sentiment was still impacted by the dynamics of the COVID-19 pandemic and the resulting actions taken by central banks and governments in Europe and other parts of the world. The positive performance of the underlying markets led in combination with the estimated net inflows to increasing assets under management (from €1,177.8 bn as of June 30, 2021, to €1,197.5 bn at the end of July). The increase of €19.7 bn for July was driven by the estimated net sales (+€11.6 bn), while the performance of the underlying markets contributed +€8.1 bn to the increase of assets under management. With regard to assets under management, it was not surprising equity funds (€860.9 bn) held the majority of assets, followed by bond funds (€295.3 bn), commodities products (€29.6 bn), alternative UCITS products (€6.6 bn), mixed-assets funds (€2.6 bn), money market funds (€2.4 bn), and “other” funds (€0.1 bn).
Graph 1: Market Share, Assets Under Management in the European ETF Segment by Asset Type, July 31, 2021
Source: Refinitiv Lipper
Fund Flows by Asset Type
The European ETF industry enjoyed healthy estimated net inflows for July (+€11.6 bn) which were below the rolling 12-month average (€13.6 bn). In fact, the flows for July 2021 were the lowest inflows into ETFs in Europe since October 2020.
Graph 2: Estimated Net Sales by Asset Type, July 2021 (Euro Millions)
Source: Refinitiv Lipper
The inflows in the European ETF industry for July were driven by bond ETFs (+€6.6 bn), followed by equity ETFs (+€5.1 bn), alternative UCITS ETFs (+€0.3 bn), mixed-assets ETFs (+€0.1 bn), and “other” ETFs (+€0.01 bn). Meanwhile, commodities ETFs (-€0.5 bn) was the only asset type which showed outflows for the month.
This flow pattern drove the estimated overall net inflows to €11.6 bn for the month and €104.1 bn for 2021 so far. The flows for the first seven months of 2021 have already topped the level of flows for the entirety of 2020 and are set to reach a new all-time high at the end of the year.
Graph 3: Estimated Net Sales (Euro Millions)
Source: Refinitiv Lipper
Assets Under Management by Lipper Global Classifications
In order to examine Lipper global classifications in further detail, the European ETF market was split into 167 different peer groups. The highest assets under management at the end of July were held by funds classified as Equity U.S. (€246.5 bn), followed by Equity Global (€153.3 bn), Equity Europe (€60.4 bn), Equity Eurozone (€58.7 bn), and Equity Emerging Markets Global (€56.8 bn). These five peer groups accounted for 48.07% of the overall assets under management in the European ETF segment, while the 10-top classifications by assets under management accounted for 59.27%.
Overall, 19 of the 167 peer groups each accounted for more than 1% of assets under management. In total, these 19 peer groups accounted for €861.8 bn, or 71.97%, of the overall assets under management. In addition, it was noteworthy that the rankings of the largest peer groups saw some movement in single positions after the market turmoil caused by the COVID-19 crisis and the ongoing recovery. As the positions of the peer groups had been quite stable in the past, this indicates that European investors use ETFs to trade according to their market views. Even as some of these positions might be core holdings, once investors get into risk-off mode they also reduce their exposure to core asset classes. Nevertheless, these numbers showed assets under management in the European ETF industry continued to be highly concentrated.
Graph 4: Ten-Top Lipper Global Classifications by Assets Under Management, July 31, 2021 (Euro Millions)
Source: Refinitiv Lipper
The peer groups on the other side of the table showed some funds in the European ETF market are quite low in assets and their constituents risk being closed in the near future. They are obviously lacking investor interest and might, therefore, not be profitable for their respective fund promoters (Please read our report: “Is there a consolidation ahead in the European ETF industry?” for more details on this topic).
Graph 5: Ten Smallest Lipper Global Classifications by Assets Under Management, July 31, 2021 (Euro Millions)
Source: Refinitiv Lipper
Fund Flows by Lipper Global Classifications
The net inflows of the 10 best-selling Lipper classifications accounted for €12.5 bn. With regard to the overall sales for July, it was surprising equity funds (+€6.6 bn) dominated the table of the 10 best-selling peer groups by net flows, while bond funds took the lead for the peer group count. Opposite to the overall trend, the best-selling Lipper global classification for July was Equity Global (+€3.3 bn), followed by Equity US (+€2.3 bn) and Bond USD Government Short Term (+€1.5 bn).
These numbers showed the European ETF segment is also highly concentrated with regard to fund flows by sector. Generally speaking, one would expect the flows into ETFs to be concentrated since investors often use ETFs to implement their market views and short-term asset allocation decisions. These products are made for, and therefore, are easy to use for these purposes.
Graph 6: Ten Best- and Worst-Selling Lipper Global Classifications by Estimated Net Sales, July 2021 (Euro Millions)
Source: Refinitiv Lipper
On the other side of the table, the 10 peer groups with the highest estimated net outflows for July accounted for €3.6 bn of outflows.
Assets Under Management by Promoters
A closer look at assets under management by promoters in the European ETF industry also showed high concentration, with only 23 of the 46 ETF promoters in Europe holding assets at or above €1.0 bn. The largest ETF promoter in Europe—iShares (€544.3 bn)—accounted for 45.45% of the overall assets under management, far ahead of the number-two promoter—Xtrackers (€132.9 bn)—and the number-three promoter—Lyxor ETF (€94.0 bn). (To learn more about the concentration of the European ETF market at the promoter level, please read our report: Spotlight on the concentration at the promoter level in the European ETF industry).
Graph 7: Ten-Top ETF Promoters by Assets Under Management, July 31, 2021 (Euro Millions)
Source: Refinitiv Lipper
The 10-top promoters accounted for 92.97% of the overall assets under management in the European ETF industry. This meant, in turn, the other 36 fund promoters registering at least one ETF for sale in Europe accounted for only 7.03% of the overall assets under management.
Fund Flows by Promoters
Since the European ETF market is highly concentrated, it was not surprising that seven of the 10 largest promoters by assets under management were among the 10-top selling ETF promoters for July. iShares was the best-selling ETF promoter in Europe for July (+€4.5 bn), ahead of Xtrackers (+€1.4 bn) and Vanguard Group (+€1.1 bn).
Graph 8: Ten Best-Selling ETF Promoters, July 2021 (Euro Millions)
Source: Refinitiv Lipper
The flows of the 10-top promoters accounted for estimated net inflows of €11.2 bn, or 96.44%, of the overall estimated net inflows. With regard to the overall flow trend in July, it was clear that some of the 46 promoters (11) faced net outflows (-€0.3 bn in total) over the course of the month.
Assets Under Management by Funds
There were 3,066 instruments (primary funds and convenience share classes) listed as ETFs in the Lipper database at the end of July. Regarding the overall market pattern, it was not surprising assets under management at the ETF level were also highly concentrated. Only 283 of the 3,066 instruments held assets above €1.0 bn each. These products accounted for €790.1 bn, or 65.98%, of the overall assets in the European ETF industry. The 10 largest ETFs in Europe accounted for €174.8 bn, or 14.60%, of the overall assets under management. (Please read our study: Is the European ETF industry dominated by only a few funds? to learn more about the concentration at the single-fund level in the European ETF industry).
Graph 9: Ten Largest ETFs by Assets Under Management, July 31, 2021 (Euro Millions)
Source: Refinitiv Lipper
ETF Flows by Funds
A total of 1,320 of the 3,066 instruments analyzed in this report showed net inflows of more than €10,000 each for July, accounting for €34.6 bn. This meant the other 1,746 instruments faced no flows or net outflows for the month (When looking at this statistic, one needs to bear in mind that some of these instruments are convenience share classes that do not report assets under management. This means Lipper can’t calculate fund flows for these ETFs). Upon closer inspection, only 71 of the 1,320 ETFs posting net inflows enjoyed inflows of more than €100 m during July—for a total of €18.3 bn.
The best-selling ETF for July, iShares MSCI USA Momentum Factor ESG UCITS ETF USD A, accounted for net inflows of €1.2 bn. The fund was followed by iShares Edge MSCI USA Value Factor UCITS ETF USD A (+€1.2 bn) and iShares Core MSCI World UCITS ETF USD (Acc) (+€1.1 bn).
Graph 10: Ten Best-Selling ETFs, July 2021 (Euro Millions)
Source: Refinitiv Lipper
The flow pattern at the fund level indicated there was a lot of turnover and rotation during July, but it also showed the concentration of the European ETF industry even better than the statistics at the promoter or classification levels. Given its size and the overall trend for net sales at the promoter level, it was not surprising that eight of the 10 best-selling funds for July were promoted by iShares. These iShares ETFs accounted for total estimated net inflows of €6.4 bn or 55.25% of the overall flows.
