While national soccer teams compete on the field for the ultimate prize – the World Cup — Adidas and Nike are doing battle in retail stores with tournament merchandise. The Adidas logo appears on the game balls and much of the equipment used in the competition. Such global exposure looks like it is benefiting Adidas, since earnings are expected to see a 61.4% jump this quarter. Adidas is the main sponsor of the championship, but Nike is also dominating the soccer play field … so who will have the highest score? Who dominates in the U.S.? Although this is a

After years of double-digit revenue growth, Adidas’ revenue growth has fallen to single-digit growth over the past year.  We look at different datasets to get a full picture of the company’s prospects. Adidas revenue growth slowed to 6.0% last quarter (Exhibit 1). This is a drastic drop from the double-digit growth seen in previous years.  One explanation for the sales slowdown is that the amount of money consumers spent per visit at Adidas has come down in recent years. In 2014, the average spend per record was in the range of $64 – $84. This range has come down to

World Cup sponsors Adidas and Nike are competing for retail gold.