
Amazon is back with its second Prime event this year, and retailers are ready to ride the coattails of Prime Day, part 2, with their own sales again. The first event last July offered steep promotions to lure shoppers, which helped July U.S. retail sales post one of the strongest showings this year. In the current environment, consumers remain cautious and are trading down. As a result, retailers are betting that heavy promotions will entice shoppers to open up their wallets, especially since consumers have become value-oriented. E-commerce growth comparison Amazon’s second Prime Day takes place on October 10-11, the