Alphabet is stuck at the letter G. The holding company of Google was created to safeguard against conventionality and let moonshot ideas, like self-driving cars, flourish. Almost three years in, it’s basically still just Google. Which means, in turn, that the A in Alphabet stands mainly for advertising. Back in 2015, Google co-founder Larry Page explained the formation of holding company Alphabet was to keep things “crazy.” After all, products like the Android operating system and Google Maps had become less zany as they attracted billions of users. The purpose of Alphabet was to keep that same spirit alive while