Dividend strategies are seen as one of the classic investment strategies especially, but not only, for income-oriented investors. Therefore, it is worthwhile to shed some light on the most common strategies. As companies mature, they often start to use parts of their revenue to pay dividends to their shareholders since they may not need that capital to finance future growth. There are mainly two ways to distribute dividends to the shareholder. The first way is share buybacks, where the company buys back its own shares, resulting in higher earnings-per-share (EPS) as the number of shares outstanding is shrinking. The second

Dividend or income strategies seem to be an appropriate investment strategy for long-term investors since these strategies try in general to harvest and distribute dividend yields which are above the average dividend yield of a given market. The investor can use these dividend payments either to reinvest them into their portfolio or use them as an additional stream of income. Therefore, it might be interesting to analyze how important income strategies are for European investors measured by the market share of assets under management of the respective mutual funds and ETFs compared to plain-vanilla mutual funds and ETFs investing in