
As exchange-traded products (ETPs, which include ETFs, ETNs, ETCs, and the like) have proliferated in the marketplace, the once-simple product has become much more complex and is perhaps even a trap for unsuspecting investors. ETPs, therefore, warrant a brief review and discussion of a plan of action for helping clients identify the right ETP. Since 1993 when the first U.S. ETF was brought to market, assets and the number of offerings have grown exponentially. The few offerings of the mid- to late-90s have blossomed to over 1,473 issues with a total value as of September 2012 of $1.3 trillion. Figure