
If three video game companies walk into a room, how many will walk out? On Tuesday, software firm AppLovin made a $17.5 billion, unsolicited offer for Unity Software. That’s after Unity launched a deal to buy similar rival IronSource last month. There’s some strategic logic for both deals, but the timing isn’t great given how much stock prices have fallen. The best thing might be that AppLovin’s offer forces Unity to drop its bid for IronSource. In July, Unity, whose software is used to create 3D games, agreed to pay a 94% premium for IronSource, which helps video game developers monetize apps through advertising.