
Falling inflation has lifted consumer confidence in the UK, US and EU, providing a boost to political incumbents ahead of upcoming elections. UK consumer confidence rose across all categories in January, according to GfK, a market research company, a fact which is likely to be welcome news for Rishi Sunak, the prime minister. However, it may take more than improved consumer confidence to turn around the 14 per cent approval rating of the current UK government, which must call an election within a year. In the US sentiment rose sharply in both December and January, reaching its highest level since