
The retail landscape has changed significantly, and it’s not enough to have a brick and mortar store, or even an online presence. What’s critical now is giving consumers an experience to entice them to open up their wallets. Millennials are a coveted group, since they make up the largest sector of the U.S. population and are a generation that has a preference for experiences over things. As a result, luxury retailers are offering experiences that are social media-ready in an effort to target and engage a bigger audience. Some examples: Louis Vuitton unpacked its “Volez, Voguez, Voyagez” (“Fly, Sail, Travel”)