The Super Bowl television broadcast traditionally includes high-profile, creative ads from major American companies. Nearly half of Americans (47%) say they look forward to the ads and consider them an integral part of the Super Bowl experience, Refinitiv discovered in a collaboration with Maru/Blue Public Opinion, a panel and data service insight firm. This year, Chipotle will introduce its first Super Bowl commercial, titled “Can a Burrito Change the World?” The ad focuses on making sustainable change to the way the food industry operates, tapping into consumers’ current focus on health and sustainability. In a release, Chipotle said, “The company

Earnings could indicate that the Atlanta Falcons (NFC) are favored over the New England Patriots (AFC) in Super Bowl LI. Earnings season was hit by a rush of 109 16Q4 results from S&P 500 companies to cross the 50 yard line and end the week with 55% of the index reported. The Information Technology sector helped drive Y/Y 16Q4 earnings 1.2 percentage points (ppt) higher to 8.0%, which puts the quarter on target to be the largest gain since the 10.3% growth in 14Q3. While 16Q4 earnings are stronger than expected, the S&P 500’s 7.4% gain since the election has 2017 earnings in focus.