
Ant Financial is too big to be described as a unicorn. Rather than being worth a few billion dollars, the Chinese payment firm affiliated to Alibaba is planning to raise money at a price that would value it at an eye-popping $150 billion ahead of a possible initial public offering. For such an exotic beast, investors might need to resort to some exotic valuation techniques. Sizing up Ant, analysts might normally start by projecting future revenue or earnings, just as they would a regular company. The trouble is that no other company does so many things, or comes with as