
Amazon has a surprisingly delicate touch for an $823 billion company. The U.S. e-commerce group made its first foray into UK soccer rights, but left local players Sky and BT with most of the games. That suggests Chief Executive Jeff Bezos cares as much about scoring tactical goals as tackling rivals head-on. Top clubs like Manchester United have been eagerly waiting for Amazon and other deep-pocketed tech groups to make a move on UK soccer rights. After a steep rise in the cost of rights at the last three-year auction in 2015, Sky and BT last year agreed to share