Whenever there are opportunities to generate enhanced returns, the global asset management industry will seek to exploit these opportunities. This is especially true when there are market anomalies which have a well-researched potential to generate additional returns, the so-called alpha, over the long run in the portfolios of investors. Some of these well-researched sources of alpha are the so-called factors. Factor investing is an investment approach that targets specific quantifiable characteristics of a security, which can explain differences in the returns of securities. There are three kind of factors which can be seen as drivers for the returns of all