
Global consumer giants such as Unilever and Nestlé are proving they can resist infection if Turkey catches a cold. Their business models will, however, be increasingly vulnerable if the bug spreads more widely across emerging markets. Market turmoil in Turkey, whose currency has lost more than a third of its value against the dollar so far this year, will have limited impact on Unilever, which made just 3 percent of its total revenue in the country last year. Nestlé is even less exposed, and most of what is manufactured in its two Turkish factories is sold locally. That helps to keep these