What ETF facts do traditional fund managers need to know about the ETF market? On July 3, 2019, Refinitiv hosted the inaugural Refintiv ETF Academy at Canary Wharf. In this video, Nik Bienkowski, co-CEO and co-founder of HANetf, took to the stage to present on “ETFs in Europe – Launching, Competing and Winning – What Traditional Managers Need to Know.” Bienkowski highlighted that creating an ETF offering is high priority for most asset managers, but he also made clear that it is easier said than done. He also examined why asset managers can’t afford to miss the opportunity that ETFs

By looking at annual flow numbers and assets under management, it is clear that exchange-traded funds (ETFs) are more than just a trend. Some market observers are already concerned, as they expect ETFs to take over the majority of assets under management for investment vehicles in the foreseeable future. Even as this might be too optimistic, it seems like ETFs have become a threat for active managers, as more investors are considering ETFs as their investment vehicle of choice. With regard to this, all fund promoters need a strategic view on their role in the competition between ETFs and traditional