While national soccer teams compete on the field for the ultimate prize – the World Cup — Adidas and Nike are doing battle in retail stores with tournament merchandise. The Adidas logo appears on the game balls and much of the equipment used in the competition. Such global exposure looks like it is benefiting Adidas, since earnings are expected to see a 61.4% jump this quarter. Adidas is the main sponsor of the championship, but Nike is also dominating the soccer play field … so who will have the highest score? Who dominates in the U.S.? Although this is a

World Cup sponsors Adidas and Nike are competing for retail gold.

Amazon has a surprisingly delicate touch for an $823 billion company. The U.S. e-commerce group made its first foray into UK soccer rights, but left local players Sky and BT with most of the games. That suggests Chief Executive Jeff Bezos cares as much about scoring tactical goals as tackling rivals head-on. Top clubs like Manchester United have been eagerly waiting for Amazon and other deep-pocketed tech groups to make a move on UK soccer rights. After a steep rise in the cost of rights at the last three-year auction in 2015, Sky and BT last year agreed to share