Perhaps the biggest retail trend in 2020 was the accelerated shift Americans made to online shopping, driven by the COVID-19 pandemic. This trend will be a big contributor to the economy in 2021 as e-commerce continues to grow as a percentage of total retail sales. Note that e-commerce transactions accounted for 14.3% of retail sales as of Q3 2020, compared to 4.2% The survey also shows that the number-one holiday gift is gift cards for both Americans and Canadians. This means there will likely be a delay in purchases, and the reporting of sales/revenue until these gift cards are redeemed.