
Peloton Interactive’s claim of tech status depends on too much spin. It’s true that like many companies that have recently floated shares or plan to do so, such as Uber Technologies and The We Company, the stationary bike outfit burns lots of cash and gives founders supervoting rights. But Peloton’s core business needs to retain online customers in an exercise market prone to fads. That’s far from a sure bet. Sales pitches for initial public offerings contain a fair amount of hype, and Peloton doesn’t hold back in its prospectus. It calls itself a technology, media, software, product, experience, fitness,