Looking at the actions taken by fund managers and promoters in Europe, it seems like sustainable investing or sustainability is the hot topic in the market. Nearly every company announces that they will or have integrated non-financial criteria into their investment processes or offer funds with a specific approach. On the other hand, it looks like investors are still somewhat reluctant to integrate ESG strategies into their portfolios, even though there are high inflows into so-called ESG funds. One of the reasons for the reluctance is the fact that investors are still missing clarity on the criteria for ESG funds,