
Within the European fund industry calculation of fund flows is quite common, since market observers, fund associations, and even fund promoters publish and comment on these numbers to showcase the success of the fund industry and/or single products and to comment on current trends in Europe. But for fund promoters it is often a riddle as to why investors are buying a specific fund, given its performance. That said, a few companies—mainly consultants—look behind the scenes at the fund level to try to determine the main drivers of fund flows to help their clients gain inflows to their funds. With