This Monday Morning Memo is written based on a speech by Jean-René Giraud, Chief Executive Officer at TrackInsight  during the TrackInsight Investor Summit–Germany in Frankfurt on March 29, 2017. During his speech Jean-René discussed some common errors advisors and investors make as they evaluate exchange-traded funds (ETFs). Tracking error as a measure to evaluate the tracking quality of an ETF The first wrong assumption he stressed was that investors believe tracking error is a good measure to evaluate the quality of an ETF; they think a low tracking error is good, while a high tracking error is bad. He pointed