The “wisdom of the crowd” might for some be a reassuring phenomenon that can be readily applied to mutual fund investing. There is some sense to this; most investors are not fund experts, so a large and popular fund (in the absence of any other information about it) has probably had its tyres kicked enough times to act as some type of warranty. Why do investors flock to the same funds? There are many reasons for a fund or a fund house to be popular. Brand recognition, the effectiveness of its sales team, and its fund range are key as