Amazon Prime Day Ignites Battle of Promotions

It’s Amazon Prime Week, and every year retailers ride the coattails of Prime Week with their own sales. During the last earnings season, most retailers agreed that consumers are cautious and are trading down. Therefore, this Prime Week, retailers are betting that heavy promotions will entice shoppers to open up their wallets, especially since consumers have become value oriented. There is no doubt consumers will be doing online price comparison this week and other retailers are hoping to capitalize on this phenomenon by offering steep discounts. Rising online discounts Amazon will offer these deals primarily online and only to its
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Jul 11, 2023
posted by Jharonne Martis