
Apple will lose big in a trade war. The $2.7 trillion technology giant designs iPhones in California, assembles most in China, and sells them around the world. President Donald Trump’s decision to slap cumulative tariffs, including those scheduled for April 9, of 54% on Chinese imports, would reduce profit perhaps 15%. Retaliatory levies on overseas sales would be worse. But Apple’s increasing focus on selling services at least offers some consolation. During Trump’s first term in the White House, Apple Chief Executive Tim Cook wrangled a tariff exemption. Perhaps he can again, given he has tried to curry favor, by hyping the