
In the good old days, the name of a mutual fund gave investors a clear hint about the investment objective and/or strategy of the fund. Unfortunately, these days are over, and fund names have become another tool in the toolbox for product marketing. This means that product managers are seeking fund names which are catching the interest and, with this also, the money of investors. To achieve this, fund names often include buzzwords which are related to a market and/or investment trend. Therefore, it is no surprise that regulators around the world have begun to increase the pressure on the