
The Super Bowl television broadcast traditionally includes high-profile, creative ads from major American companies. Nearly half of Americans (47%) say they look forward to the ads and consider them an integral part of the Super Bowl experience, Refinitiv discovered in a collaboration with Maru/Blue Public Opinion, a panel and data service insight firm. This year, Chipotle will introduce its first Super Bowl commercial, titled “Can a Burrito Change the World?” The ad focuses on making sustainable change to the way the food industry operates, tapping into consumers’ current focus on health and sustainability. In a release, Chipotle said, “The company