November 25, 2019

Consumer Confidence Continues to Decline in November

by Jharonne Martis.

“Though there have been advances to resolve trade disputes between the United States and China, consumers still appear to be concerned about the implications of the dispute on the current and future health of their local economies,” reports Chris Jackson of Ipsos. “More Americans are reporting that they know someone who has lost their job as a result of the economic conditions adding further uncertainty to the current strength of the economy.”

Jharonne Martis, Director of Consumer Research at Refinitiv, said, “Retailers are also concerned about the trade war implications. Currently, they are reporting third quarter earnings, and 63 retailers have already mentioned their concern around the upcoming December tariffs. Accordingly, 23 retailers have provided negative guidance for the fourth quarter vs. only 5 positive preannouncements.”

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