
Looking back at the decade of the “teens,” a significant number of U.S. retailers closed their doors, while others consolidated. Traditional retailers have been struggling. Spending has shifted to online retailers, local and organic businesses and groceries, and shoppers have chosen value/lower price points over brand loyalty. Millennials now make up a big portion of U.S. shoppers. Besides preferring experiences over things, millennials are also very tech focused; mobile phones are important to them, underlining the importance of e-commerce and omni-channel initiatives, a significant expense for retailers. As a result, mall traffic and sales have declined, causing margins and profits